About OB Private

Uniting luxury property, travel and unique experiences, OB Private provides unparalleled expertise and exclusive access to the world’s most coveted homes and villas, empowering our clients to live the life they’ve always envisioned.

OB Private was founded to challenge the traditional real estate model – creating a more personal, connected and seamless way to live. With expert insight, creative thinking and trusted relationships, we give you insider access to the world’s hottest luxury homes and villas, so you can lead the life you’ve always wanted.

Our Expertise

UNMATCHED ACCESS TO THE WORLD’S MOST EXCLUSIVE REAL ESTATE
OFF- MARKET PROPERTY COLLECTION
EXCLUSVE NETWORK OF FAMILY OFFICES, SOVEREIGN WEALTH FUNDS, CEOS, PRIVATE BANKS AND LAWYERS
COMPLIMENTARY PROPERTY MANAGEMENT SERVICE FOR THE FIRST YEAR
ONLY AGENCY WITH BOTH DIRECTORS ACCREDITED BY THE RICS
EXTENSIVE INTERNATIONAL CLIENT BASE OF UHNWI’S
ONE-ON-ONE SERVICE WITH A TEAM OF SEASONED AND ACCOMPLISHED NEGOTIATORS
AT THE CENTRE OF IT ALL WITH HQ’S IN THE HEART OF MAYFAIR & NOTTING HILL
WE ACT WITH INTEGRITY, BUILDING RELATIONSHIPS AKIN TO A TRUSTED NEIGHBOUR
2 X CHARTERED SURVEYORS
MODERN, OUT-OF-THE-BOX MARKETING THAT CAPTIVATES AND CONNECTS
IN-HOUSE ESPRESSO BAR, HOMEY, DESIGNED TO CREATE A SPACE FOR CONNECTION
PRIVATE MEMBERS CLUB, OB CIRCLE, WELCOMING YOU TO A COMMUNITY ROOTED IN SHARED VALUES AND CONNECTIONS
PARTNERS WITH SOME OF THE WORLD’S MOST EXCEPTIONAL BUSINESSES AND SERVICES
CURATED TRAVEL EXPERIENCES, FROM PRIVATE VILLAS TO JET CHARTERS AND YACHT RENTALS

OB CIRCLE

Our Directory Your Insider Guide to London's Finest

Your guide to everything and everyone you need to know to make the most of life here in London from top-tier dining, lifestyle services, boutique shopping, and wellness spaces that elevate daily life.

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Marketing that moves

At OB Private, we create campaigns that turn properties into aspirations. Every strategy is guided by insight and shaped by bold, creative thinking – ensuring your property reaches and resonates with the right audience.

Content Curation

Our in-house creative team will capture your home with high-quality photography, a virtual tour, precise floor plans, and a detailed, engaging description. We highlight unique features and incorporate special touches like a custom hand-drawn illustration of your property. The result: a polished, visually stunning digital brochure.

Digital Strategy

At OB Private, our property marketing leverages a robust digital approach. We make significant investments in digital advertising, employing PPC, targeted campaigns, and digital PR to connect with the right audience effectively. Strategic partnerships and exclusive ad placements ensure your property stands out, gaining maximum visibility in a crowded market.

Social Media Marketing

Our social media team, featuring top talent from platforms like TikTok, creates captivating, high-impact content. Across Instagram, YouTube, LinkedIn, TikTok, and Pinterest, we generate millions of engagements monthly, capturing the attention of a global audience of high-net-worth individuals.

Off Market Marketing

Through our off-market password encryption services, we provide exclusive access to qualified buyers and trusted agents who act solely on behalf of their clients. This ensures your home is previewed discreetly and strategically by the right audience before its official launch, maximizing interest while maintaining confidentiality

PR & Advertising

Our PR team will develop a tailored press release to spotlight your property, aiming for coverage in local, national, and international luxury publications. We collaborate with two top PR agencies: one specializing in OB Travel and luxury travel, and the other focusing on OB Property and London’s elite real estate market.

Influencer Marketing

We collaborate with leading luxury influencers to amplify your property’s reach, with Ari Reid, our Head of Acquisitions, leveraging her expertise and a personal following of over 439k to ensure targeted and impactful campaigns.

Welcome in

A mews house, Mykonos, or a matcha?

Homey is our in-house espresso bar – a space to pause, connect and catch up with our team. Whether you’re here to plan your next move or simply enjoy the space, we’d love to welcome you in.

Welcome homey