OB Private x ONDA: a partnership shaped by shared values
Curated by OB Private, Crafted for You
At OB Private, we connect our clients not only with extraordinary homes but with a way of living that is personal, intentional and quietly remarkable. Our philosophy is rooted in more than location – it’s about lifestyle, taste, and belonging.
We are pleased to announce our partnership with ONDA – a global membership platform created for modern explorers, tastemakers, and visionaries. Together, we invite you to discover a carefully curated global network of private social, business and wellness clubs – thoughtfully selected and beautifully run spaces that span over 90 destinations, from London and Milan to New York and Los Angeles.
Through this collaboration, OB Private clients are invited to join ONDA with exclusive benefits, including fast-tracked membership and a private referral process. In return, ONDA members are welcomed into the OB Private circle, with the opportunity to discover London’s most desirable off-market homes, each hand-matched by our specialist team.
To mark this new chapter, we spoke to ONDA’s founder, Luca Del Bono, about the shifting culture of modern membership – and why today’s most compelling spaces are built not on exclusivity, but on shared values.
In conversation with ONDA founder, Luca Del Bono
What are some recent trends you’ve spotted in the members club world?
“We’re entering a new era; one that, at its best, captures the original spirit of why clubs existed in the first place: shared passions, inspiring people and beautiful spaces that bring them together. We’re also seeing a return to purpose-driven spaces. The era of exclusivity for its own sake is fading; instead, clubs are once again rooted in shared passions and authentic connection –much like their original form centuries ago. There’s been a surge in clubs focused on wellness, longevity, gastronomy, music and social impact — not just in London or New York, but globally, from Milan to Singapore. Intimacy is replacing extravagance.
Another trend is intimacy over grandeur. People are craving warmth, familiarity and depth. Clubs that feel like a second home, not a showroom. The best ones manage to create that “homely” feeling the moment you walk in the door.”
What does a modern members club look like?
“The modern club isn’t defined by crystal chandeliers or a dress code, it’s defined by feeling. It’s somewhere you feel you belong even before you say your name. You might work there in the morning, attend a wellness session in the afternoon, host a dinner conversation and end the night dancing under the stars to live jazz on the rooftop. It’s also no longer just about space, it’s about a sense of belonging that travels with you. At ONDA, we believe in the idea that wherever you are in the world, you should feel at home.”
What makes the ONDA experience unique?
“ONDA isn’t a shortcut – it’s an invitation. Our purpose is to offer people the opportunity to discover extraordinary clubs around the world in a way that feels personal, intentional, and deeply respectful of the spaces themselves. More than a bookings platform or a benefits club, ONDA is a principle-led community rooted in connection, where every member is thoughtfully vetted and every visit carries purpose. We often say ONDA is about creating a home away from home, wherever you are in the world – whether that’s a rooftop in LA, a hidden garden in Mayfair, or a music club in Ibiza, our members know they’ll arrive somewhere that feels safe, soulful, and curated with care.”
What do members value most about ONDA?
“What our members value most about ONDA is the sense of belonging it offers – wherever they are in the world. Members appreciate that nothing about ONDA feels transactional. There’s discretion, curation, and a sense of being gently guided rather than overwhelmed. For many – especially women traveling solo – there’s a unique reassurance in knowing they’re stepping into a trusted, private space. That trust is something we hold with deep responsibility. More than anything, ONDA is their community: not just a network of clubs, but a constellation of people and places that reflect who they are, and who they’re becoming.”
OB Private clients are now invited to begin their ONDA journey with a dedicated referral and exclusive membership benefits. To activate your experience visit ONDA and use the referral code: ONDAXOBPRIVATE
