Television Centre, W12 White City
This one-of-a-kind penthouse is a masterpiece of design and luxury, offering unparalleled living spaces and breathtaking views. With full air conditioning, five underground parking spaces, and 128 square feet of private storage, it delivers both comfort and practicality. Expansive terraces create seamless indoor-outdoor living, while the iconic Television Centre provides 24/7 concierge service for security and access to world-class amenities.
Overview
The Penthouse at The Television Centre is a masterclass in space, light, and design, set high above one of London’s most iconic addresses. Every inch is designed for seamless living, from its expansive terraces with an outdoor kitchen to its five underground parking spaces, a rarity in the city. Step inside, and a backlit onyx wall by Roberto Cavalli makes an instant statement. A striking spiral staircase leads to the eighth floor, where the dual-aspect reception is framed by floor-to-ceiling…
The Penthouse at The Television Centre is a masterclass in space, light, and design, set high above one of London’s most iconic addresses. Every inch is designed for seamless living, from its expansive terraces with an outdoor kitchen to its five underground parking spaces, a rarity in the city.
Step inside, and a backlit onyx wall by Roberto Cavalli makes an instant statement. A striking spiral staircase leads to the eighth floor, where the dual-aspect reception is framed by floor-to-ceiling windows, two terraces, and a sculptural fireplace. The dining area flows into a Molteni C and Dada Hi Line kitchen, where black oak veneer, Carrara marble, and a Cambria black stone island set the stage for serious entertaining. Expect nothing less than Miele appliances, a Teppanyaki grill, induction wok, dual dishwashers, and wine coolers.
The media room opens onto a terrace with views of the Helios statue, connecting to an office with its own outdoor space. A sunlit library and bar offer another place to unwind, while a guest WC with Porcelanosa finishes completes the level.
Downstairs, the principal suite spans the full width of the apartment, featuring a private terrace, an en-suite with double sinks, a separate bath and shower, and a vast dressing room. The secondary suite has a walk-in wardrobe and en-suite, while two further double bedrooms share a beautifully finished family bathroom. A utility room and generous storage keep everything effortlessly in place.
With five underground parking spaces and a 128-square-foot storage unit, this penthouse delivers space on a scale rarely seen in London. 360° skyline views, vast terraces, and flawless design this is a home that doesn’t just stand out, it stands above.
Accommodation

Terrace
- Spacious south-facing terrace offers panoramic views and serves as an outdoor living and dining area during the warmer months.
Reception 1
- A spacious open-plan living area with interiors seamlessly connecting to the expansive terraces, creating an excellent indoor-outdoor living experience.
Entrance Hallway
- A custom designed, backlit wall feature crafted from honed onyx by Roberto Cavalli. This piece sets the tone for the grand entrance hallway, where a sweeping spiral staircase leads up to the eighth floor imparting an immediate sense of space and grandeur.
Dining Room
- Bright dining room with floor to ceiling windows.
Bar
- Bar area are flooded with natural light and offer exceptional outward views.
Balcony
- Glazed sliding doors seamlessly connect it to the interior.
Location
Situated in the vibrant heart of White City, the iconic former BBC Television Centre occupies a prime location on Wood Lane, adjacent to Westfield London. This cultural landmark, renowned for its modern architectural significance, has been meticulously restored to its former glory, offering a luxurious lifestyle with exclusive access to Soho House facilities.
The Grade II listed Helios building has been transformed into exquisite apartments, complemented by the newly designed Wood Crescent residences, crafted by award-winning architects AHMM. The development features a beautifully landscaped garden, providing a serene retreat from the bustling forecourt, complete with tiered landscaping and al fresco dining areas.
Beneath the Helios building, in the historic BBC archives, is the impressive 25,000 sq ft Soho House gym and swimming pool. Residents enjoy full access to these state-of-the-art facilities, along with a 24-hour 5-star concierge service, a private cinema, lounge, and lobby. For outdoor enthusiasts, the development is ideally located near the expansive Hammersmith Park, which boasts a Japanese Garden, a gated children’s play area, a bowling green, tennis courts, and five-a-side football pitches.
With excellent transport links just steps away, residents benefit from proximity to White City Station (0.1 miles, Central Line), Wood Lane Station (0.1 miles, Hammersmith & City and Circle Lines), and Shepherd’s Bush Station (0.6 miles, Central Line and Overground), providing seamless access to the West End, the City, and Canary Wharf via the Underground, Overground, bus routes, and road networks.

Arts & Culture
A leading arts and cultural scene showcase world-class galleries, theatres, music venues, and museums, making it a global hub for creativity, innovation, and artistic expression.

Education
London’s education system is renowned globally, offering an unparalleled range of schooling options, from top-tier pre-schools to prestigious prep schools. London also provides access to outstanding extracurricular opportunities, ensuring well-rounded education

Green Spaces
London’s leafy parks, from the sprawling Hyde Park to the charming Holland Park, offer tranquil green spaces amidst the city’s vibrant landscape, providing perfect spots for relaxation, outdoor activities, in a natural environment.

Lifestyle
Immerse yourself in London’s luxury lifestyle, where wellness meets indulgence, from world-class spas and exclusive fitness clubs to holistic studios, ensuring every aspect of your health and well-being is perfectly catered to.
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