Why OB Property? We do things a little differently
At OB Private, we bring your property to life with modern, out-of-the-box marketing that captivates and connects. Our innovative approach combines stunning content, targeted digital strategy, and exclusive events to ensure your property stands out.
MARKETING CHANNELS
Content Curation
Our in-house creative team will capture your home with high-quality photography, a virtual tour, precise floor plans, and a detailed, engaging description. We highlight unique features and incorporate special touches like a custom hand-drawn illustration of your property. The result: a polished, visually stunning digital brochure.
Digital Strategy
At OB Private, our property marketing leverages a robust digital approach. We make significant investments in digital advertising, employing PPC, targeted campaigns, and digital PR to connect with the right audience effectively. Strategic partnerships and exclusive ad placements ensure your property stands out, gaining maximum visibility in a crowded market.
Social Media Marketing
Our social media team, featuring top talent from platforms like TikTok, creates captivating, high-impact content. Across Instagram, YouTube, LinkedIn, TikTok, and Pinterest, we generate millions of engagements monthly, capturing the attention of a global audience of high-net-worth individuals.
Off Market Marketing
Through our off-market password encryption services, we provide exclusive access to qualified buyers and trusted agents who act solely on behalf of their clients. This ensures your home is previewed discreetly and strategically by the right audience before its official launch, maximizing interest while maintaining confidentiality
Partnerships & Events
OB Private crafts bespoke events and partnerships to highlight your property, from elegant soirées with oysters and champagne to intimate gatherings with select guests. These collaborations—whether with luxury brands or bespoke artisans—create a memorable showcase, fostering deep connections with the ideal audience.
PR & Advertising
Our PR team will develop a tailored press release to spotlight your property, aiming for coverage in local, national, and international luxury publications. We collaborate with two top PR agencies: one specializing in OB Travel and luxury travel, and the other focusing on OB Property and London’s elite real estate market.
Influencer Marketing
We collaborate with leading luxury influencers to amplify your property’s reach, with Ari Reid, our Head of Acquisitions, leveraging her expertise and a personal following of over 439k to ensure targeted and impactful campaigns.
Awards
British Property Awards 2020-2021 – Best British Letting Agent
British Property Awards 2023 – Estate Agent in W1J
British Property Awards 2023 – Estate Agent in W1S
GLOBAL REACH The OB Network
A generation where no individual is unreachable. Our global address book is fueled from our social capability. With a combined coverage of over 93 years in the industry, our powerful black book of contacts is the envy of every other agent. Our global address book is fuelled from our social capability. Whether it be Family Offices, Sovereign Wealth Funds, CEO’s, Private Banks or Lawyers – we deliver for an international pool of clients.
OUR PROCESS
“At OB Private, we guarantee one point of contact from start to finish, guiding you through the sale and having those difficult conversations that deliver the results. We will monitor the properties marketing progress on a weekly basis and if necessary, adapting our marketing approach.”
VIVIAN ROGERS HEAD OF MARKETING
OB Private The Directory Your Insider Guide to London's Finest
Our Neighbourhood Directory, a curated insider’s guide, has become an invaluable resource for OB Private, connecting us to the pulse of London’s most prestigious communities. Distributed to Mayfair and Notting Hill’s exclusive addresses, the Directory introduces our clients to top-tier dining, lifestyle services, boutique shopping, and wellness spaces that elevate daily life. Through this carefully crafted selection, we’ve built trusted connections across some of London’s finest residences and local businesses, allowing us not only to support these vibrant neighbourhoods but to become an intrinsic part of their fabric.
With each edition, the OB Private Directory serves as a soft-touch introduction to OB’s unparalleled network and expertise. It extends our reach and engagement, keeping us at the forefront of our clients’ minds for all things luxury living. More than a guide, it’s an extension of our community-focused mission, supporting and enriching the areas we call home and ensuring OB Private remains a trusted presence in the world of elevated, inspired living.
Our Key Partners
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Thirty Six Production
The one stop shop for luxury brands. Mayfair’s leading production agency.
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Isabella Worsley Interior Designer
A London-based architectural and interior design studio.
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Scenario Architecture Architects & Design
Scenario Architecture is a RIBA-chartered architectural practice working exclusively on residential projects with private homeowners across London and the Home Counties.
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